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credit rating, here is the dawn side of social influence!

credit rating occupies a special role in the economic life of an individual. This score is somehow a judgment on its financial health and reveals his risk for lenders, compared to other consumers.

tell you now that this is a matter of time before everyone of us will dress up to see another side to be probably more used: the symbol of social influence. Several firms are obviously in line to offer their version (and possibly monetize monetize their services or course!).

But why time Are m Urs for an index of social influence?

1 -

1 - There is now a critical mass of users who participate in social networks (at least in Western countries in general and in North America). Some Studies have even shown that social networks now capture the majority of time spent online.

2 -

2 - Although there are a myriad of social networks, we are now witnessing the establishment certain brands and the relative concentration of traffic on some sites, namely Facebook (general practitioner), Twitter (the wire universal) and Lin Kedin (the Network Business).

3-3 - Rapid recognition of a standard, and still in development imperfect: Klout.com . This index, based on an algorithm incorporating 35 variables is available and the only input required is your Twitter username. It currently considers the activities on Twitter and Facebook and LinkedIn and YouTube integration is in the cards.

How will this index be used?

Already some sites of integration of social networks like Hootsuite (where it is possible to manage Facebook, Linkedin and Twitter from one screen) use the index to Klout can sort or filter the Information sent to us. So you can choose to be exposed only letters Klout people with a greater than 40 for example. Considering the huge amount of information circulating on Twitter, this innovation can be beneficial because it will require us to develop strategies to quickly be able to digest everything in it publishes.

Without going into science fiction, it is conceivable to devise communication strategies or brands will want to first seduce or convince the people most influential in their turn can rally their friends, relatives or contacts on the web. In fact, the biggest U.S. brands have already started using the index in their Web strategies.

Unlike your credit score, your score of social influence will be very easy to obtain and report the public domain. Thus, software makers will invite influencers to test beta versions of their products, ensuring at the same time their collaboration during the launch. The pricing strategies may also reflect the symbol of social influence of an individual and it would not be prohibited for several brands to give their products to certain users in the hope they share their experiences (positive they hoped) with the mass.

The challenge for companies is not too much 'push their luck, with major influencers (even the vocabulary will be created) because it must be remembered that the influence can be positive but that the reverse is even more formidable!

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Talk for good, talk bad ... Francois

but talk! I am always amazed at the number of people or communicators, who espouse this position. I guess it is related to the difficulty for a brand to get some attention in a world saturated with commercial incentives.

There is not that the point

Whether an advertising campaign, a press event or initiative on viral the web, it is clear that the recall is one of the most important variables in communication because if people can not remember an event, it is unlikely to be effective. This suggests that the popular saying, however, is that all means are good for attention, even sacrificing the appreciation or understanding. Pushing the reasoning extreme, it also notes that it holds up.

effect rather than efficacy

In seeking the recall at all costs, it indirectly encourages effect at the expense of efficiency. For an act to become profitable for a brand, but it must cause multiple effects, both on the reputation, brand image or perception of value.

On the other hand, although some less popular initiatives are working, we see that the commercials to successfully obtain such approval rating well above the other s.

Long term

Proponents of the simplistic philosophy of "Talk" often fail to consider long-term impacts and indelible marking of a pseudo-fleeting glory. In addition, poor initial impression may be long and costly to reverse (especially in the digital o ù memory is rather long ...).

Of exceptions

If a trademark agrees to segment the market and to address only one of these subgroups, then it can capitalize on the polarization of opinions to succeed. I think of the products to teenagers (Couche-Tard for example) that can be searched just because they dislike adults.

The other exception is the unknown products that could never get the visibility they had not created the controversy. I may be idealistic, but I find it hard to accept that with the new range of tools (including social networks) available to us, it is impossible for a brand to demonstrate the creativity needed to break of anonymity.
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Descarie in hot water

Barely a month after leaving Ipsos and strategies based substance, Francis adds some Descarie and becomes active shareholder and officer Boiling, a Quebec firm specializing in compliance, the creation and animation of communities through social networks.

"I am pleased to join Frederick, Anne Sophie (all partners) who were pioneers in launching Boiling in Quebec. Positioning Boiling is unique in the market in part by the neutrality and impartiality of the services and the quality and depth of strategic information drawn from the ecosystem web clients. The phenomenon of social networks is fascinating and I am ambitious to make a strategic contribution and marketing for brands and organizations here, "said Francis Descarie.

Frederic Allard adds: "We are very pleased to welcome Francis to boiling, so as to accelerate our development to enhance our service offering. We aspire to become the reference in the Quebec area and the arrival of Francis follows this approach. "

For more information:

Fred Allard, Associate

514 (730-8538)

ebullition.ca

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Now that the cat is out of the bag, what do we do?

.
Hydro-Quebec, in spite of herself, started a new trend in governance by spreading its investments in donations and sponsorships. My experience suggests to me that this is a matter of time before other societies summers Government Agencies are subject to the same requirements.

That said, what can we or should we do now that this good intention does not turn into a boomerang the faces of all the professionals of the sponsorship in Quebec? In a word: Educate. Both taxpayers, politicians and journalists.

1 - Distinguish donations and sponsorships

This episode of voluntary disclosure is for me to put the ax in the traditional way of consider these two disciplines that have less in common than it seems. Unlike donations, sponsorship follows a logical business and focuses communication objectives. In the case of Hydro-Quebec position of pseudo-monopoly lets forget that it must negotiate and compete with natural gas and oil. In this regard, it should not be surprising but welcome the involvement (even minimal) Hydro-Quebec in some sponsorship in Vermont.

2 - Distinguish between advertising and sponsorship

Few journalists' questions on advertising spending of state companies . They realize that this activity is part of business strategies organizations and is essential for the proper functioning and even survival of enterprises. We must now explain (and tenors industry sponsorship will be involved) that this discipline is to foster reconciliation and build relationships between brands (which are Crown corporations) and consumers.

3 - Puts the amounts

The Hydro is investing $ 20 million in donations and sponsorship appears to be a huge amount for the workers that will only become a fraction of that amount during his life. However, investment in sponsorship is only 1% of net profit organization (you read correctly, this is not 1% of turnover). On the other side of the coin, the $ 25,000 investment in a sponsorship Hydro data can mean the difference between survival and closure to the event sponsor.


4 - Remember that state companies are also commercial entities
Certainly, they have positions advantageous market. That said, this is rarely pure monopolies because there are always possibilities of substitution of their services, be it natural gas for Hydro-Quebec, the online poker for Loto-Québec or beer for the SAQ. Their privileged position gives them a role as well as trade social responsibilities and cultural as well as all the major companies here.


5 - Selling the merits of sponsorship to the general public
This last item is probably the most important (and easier to understand sir-all-the-world). The myriad of free activities made possible through the sponsorship helps to entertain Quebec, improve social cohesion, to perpetuate and develop our culture, Québec advantageously positioned to face international tourists; brief to increase pride among residents.

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When the best is the enemy of the good ...

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Hydro-Quebec recently yielded to the demands (not to say the assaults) repeated journalists to finally reveal the amounts it pays annually in donations and sponsorships. While this strategy may seem appropriate for the philanthropic sector, this beautiful transparency might also create perverse effects and serious harm to the Quebec industry sponsorship. Here's how and why:

1 - The race to the bottom

Since Hydro-Quebec (just like the SAQ and Loto-Quebec) is often perceived as the department sponsorship of the Government of Quebec politicians and pressure groups of all stripes and all regions of Quebec s seek to demonstrate that their region is poorly served by contributions from the Crown corporation.

Thus, investments in Sponsorship will not be guided by strategic or commercial reasons, but rather by political considerations. We discriminate positively towards events

device

s, and even if they do not attract the critical mass that would have been required to appear on the radar of media advisers. There will nonsense to promoting the suburbs (because there are few events in proportion to their populations), even though these suburbanites are more than happy to attend major events on the island of Montreal (Jazz, Just For Laughs, Grand Prix, Francofolies, etc.)..

The major consequence is that you attend a race to the bottom as some worthy events will be ignored in order to "encourage "cultural or sporting events in the region.

The impact apparently This race is benign, however real and could even affect tourism to Quebec. Whether we like it or not, tourists are interested in major events and the pride of Quebec in respect of festivals will be severely tested.

2 - A loss of power in negotiations with Hydro-Quebec

Since all event organizers know the Quebec Hydro investment partnership, they will be very quick to establish equivalence gates and request as much money as the event which will have achieved the best agreement with Hydro-Quebec.

3 - An incentive for Hydro-Quebec no longer operate its sponsorship.

In partnership, there are generally two types of investments: the first concerns the so-called right of association. This is the amount that a sponsor pays for power in particular receive visibility at the event. However, it is generally acknowledged that partner pulls greater benefits from its association when it can "exploit" their sponsorship through its own advertising, contests or activities on the venue. This is the second type of investment. Since the operation of the sponsorship represents additional amounts to the rights of association, it is more than possible that Hydro-Quebec is limited to sponsorship "dry "in order not to show statistics even worse (in the eyes of journalists, it goes without saying).

4 - The perpetuation perception of poor governance government.

It is so easy for journalists and the media to position corporations like big spenders. For most Quebecers, it is inconceivable to spend millions of dollars annually in sponsorship (while billions are spent on advertising). Non-participants in the events (which incidentally, are always more numerous than the participants) will never be satisfied with the investment of Hydro-Quebec.

5 - A drop in income for events

The obligation to broadcast all of its expenses partnership is a real incentive to inactivity if you ask me. However, if Hydro-Quebec to withdraw from certain events, it is the organizers who will be negatively affected. As the market is already aggressively raked by these events and the likelihood that the government take over is near zero, the events will diminish in scope, which brings us back to point 1.

Tomorrow: Following the end but not (in any case, I hope).
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Monthly Bulletin on Iran

October 2010
Associationof OF IRANIAN WOMEN IN FRANCE
116 Rue de Charenton 75012 Paris - France
Tel. / Fax (331) 43 65 32 97
afifem2001@yahoo.fr
http://www.femmesiraniennes.blogspot.com

Disappearance

Two outstanding women we have left. We deeply regret the loss of these great ladies:


Ms. Mohtaram Ije'i Kouchali , called "Mother Kouchali ", carried by a heart attack at age 86 in late September.


Mother courageous and fierce enemy of the mullahs who performed four of his son and his beautiful daughter.
Symbol of a generation of women work alongside their children in the resistance, she was always smiling and present in all activities of the opposition.
They had come many from across Europe on September 26, to pay their last tribute to the tireless resistance, which has managed to teach several generations the refusal of any compromise with the mullahs and perseverance in the fight against religious fascism.





Ms. Ashraf Al-Sadat Morteza , called " Marzieh", the diva of Iranian music died October 13 to 86 years in Paris.


She was buried Oct. 18 in the cemetery of Auvers-sur-Oise, in the presence of many members of the Iranian Resistance and hundreds of people ...
Marzieh began his career in 1942 in Tehran . It was a great success over the years 60 and 70 where she had his own daily show on radio. She interpreted the traditional Iranian music and modern songs.
stress in silence after the Islamic revolution in 1979, she left Iran in 1994, announcing his engagement with the People's Mujahedeen, the main component of the NCRI.
Marzieh, who sang before the Queen of England Elizabeth II and French President General Charles de Gaulle and U.S. President Richard Nixon was still performed in concert in Paris in April 2006.




The oil giants are leaving Iran
Le Monde, 1 October
Four oil giants have decided to comply with new sanctions against Iran and to cease all activities with that country. French Total, Anglo-Dutch Shell, Norway's Statoil and Italy's Eni has vowed to "liquidate their investments" and renounce "any new activity in the energy sector in Iran," said James Steinberg The U.S. Assistant Secretary of State, hailing "a major setback for Iran." Japanese media have also claimed that the Japanese oil company Inpex would withdraw from the largest oil field Iran ...



Award amputation
CSDHI, October 2
The judicial authorities of the city of Qazvin (western Iran) condemned inmate to have his fingers amputated.
Iran's population exceeds 73 million
agency Fars, October 7
The director of the Civil State Organization said the country's population reached 73 million. He said 50 million Iranians live in cities and the remainder in rural areas ...



Eight hangings in Kerman
Agency Fars / AFP, Oct. 7

Eight sentenced to death for drug trafficking were hanged in Kerman in the south. Upon their arrest, some of these traffickers were armed and had in their possession a large quantity of drugs. The date of the hanging has not been specified.


's lawyer is optimistic Sakineh
Le Monde, 8 October
He is convinced: "Mohammadi Sakineh Ashtiani will not be stoned. It will eventually even be released." Mohammad Mostafaei, Iranian lawyer specializing in human rights, defended the young woman sentenced to stoning for adultery in 2006, by a court of Tabriz in northern Iran.



The green movement is in disarray
The World By Natalie October 8 Nougayrède
"While street protests are no longer for months, intensified political repression in Iran . Heavy prison sentences are imposed against persons arrested in 2009 when the "green movement" challenging the reelection of President Mahmoud Ahmadinejad organized demonstrations. Students and lawyers in particular are targeted, while the leading figures of the opposition are under surveillance and pressures that border on house arrest.



The lawyer Nasrin Sotoudeh, one close to the Nobel Peace Laureate Shirin Ebadi, has begun a hunger strike in Evin prison in Tehran to protest against his detention in solitary confinement ... "



Unemployment among girls
agency Mehr, October 10

The President of the Employers' Council announces an increase in the real rate of unemployment among girls between 15-24 years who crossed 45%.
He estimated 515,000 the number of girls in unemployment this year against 318,000 last year.
Although in many countries youth unemployment is rising, but the figures for unemployed young Iranians are worrisome indeed alarming. The official said Iran has currently 9.8 million young people to fit in a post on the labor market ...



Women heads of family
agency Mehr, October 10
According Director of Social Assistance, 1,048,000 women heads of households living in Iran. A population added each year another 60,000 mothers who must meet only the needs of their children ...



against executions in Iran
BIFA, October 9


the occasion of World Day against the Death Penalty (October 10), dozens of people showed up Saturday la Bastille in Paris against executions in Iran.
Among the protesters arrested during anti-government riots of 2009, Farah was the first woman Vazehan the regime sentenced him to death.
Homeira Vazehan, his younger sister, appealed for his release.



calls to abolish the death penalty
AFP October 10


The 8th World Day against the death penalty today has led to various calls around the world to demand the abolition of capital punishment, or at least its moratorium in countries that have yet action as China, the United States or Iran.
Iran ranked second with at least 388 executions
In Paris, about 300 people, including Iranians, rallied outside the Pompidou Centre where they performed a choreographed miming executions by hanging, in response to calling the "global coalition against the death penalty" on the initiative This international day of action.
The French Minister of Foreign Affairs Bernard Kouchner, citing the case of the stoning sentence still hangs over the Iranian Sakineh Ashtiani, called on states "that maintain the death penalty in force to abolish it, and meanwhile , to establish a moratorium on executions and convictions. "



Four hangings in Zanjan
agency Fars / AFP, October 10
Four people accused of drug trafficking, a woman and three men were executed by hanging Sunday in the central prison of City Zanjan in northwestern Iran.



Neda Soltani, victim of a media mistake
AFP, October 10
"His death has destroyed my life" without Iranian history, Neda Soltani, 32, saw his life turned upside down when the media has confused with the martyrdom of the student demonstrations in Tehran in 2009.
The picture of this young woman with raven hair, a lecturer in English literature, was released worldwide after the demonstrations that followed the presidential election in Iran. It is presented as Soltan-Agha, Student killed 26 years on the streets of Tehran during a protest against the regime, and whose death filmed and broadcast live on the Internet sparked a wave of emotion and indignation in the world.


"I have a special bond with her (Agha-Soltan, ed) because his death was somehow destroyed my life, not death itself but the consequences of his death," he told AFP to the young woman who participated in France this weekend at a meeting of feminist Neither Whores nor submissive, in Dreux (center) ...
"I'm not a political activist but after being the target of such an event, I can not stay indifferent to politics and what is happening in my country, "she told AFP.
" I have a responsibility to tell the world and not only to my people what is happening, "she added.



14 political prisoners require a national truth commission
Iran Focus, October 11
Fourteen Political Prisoners Section 350 of Evin Prison have launched an appeal for the establishment of a national truth commission on the events after the election 2009 presidential election.
challenging Mahmoud Ahmadinejad, who during his recent speech to the UN General Assembly had proposed an international commission to shed light on the attack of September 11, the fourteen political prisoners offer a similar initiative nationally .
"This commission, composed of credible personalities and confidence, will be responsible for reviewing the documents and facts relating to the presidential election and the complaints of fraud and illegal practices in order to shed light incident and to bring post-election justice the real perpetrators of the crisis, "according to the call of the prisoners.



A talented student was prevented from continuing his studies
Journalists Committee of Human Rights, October 11
Services Intelligence decided that Farzaneh Jalali, who arrived in sixth place nationally, to mastership examination in Iran, will not be allowed to continue his studies for his masters.
student in anthropology at the School of Social Sciences of Tehran University, Farzaneh Jalali is a student activist and member of the Association Islamic students. She was also in charge of the student publication Sobh (Morning) for one year.
Farzaneh Jalali was summoned to Revolutionary Court and the Intelligence Service after the security forces had attacked the university dormitory in the events that followed the elections.
He was banned for this militant to continue her studies even as the head of the Organization Assessment announced last month they deprive someone of course because of political activities.



Five people hanged in Isfahan
AFP, October 11
Five people convicted of drug trafficking were executed by hanging Sunday in a prison of Isfahan in central Iran, reported Monday the website of state television.
The executions took place in the main prison in the city, according to the site, which does not specify the identity of the convicted or the date of execution.



Sakineh Case: Two German journalists were arrested in Iran
Reuters / Le Monde, 12 October
The Iranian authorities announced Monday, Oct. 11, the arrest of "two foreigners entered the country as tourists "and who" have questioned the son of Sakineh Mohammadi Ashtiani, "according to the terms used by the Attorney General of Iran, Gholam-Hossein Mohseni-Ejei was quoted by news agency ISNA.
last week, Chancellor Angela Merkel's visit to Romania, implicitly confirmed the German nationality of these two people, expressing his "great interest for the release of two nationals" arrested in Iran, but confirm their status as journalists .



Iran faces a 'volcanic explosion of AIDS "(Health Minister)
ISNA / AFP, October 12
The Iranian Minister of Health, Marzieh Vahid Dastjerdi, warned against a "volcanic explosion of AIDS" in Iran because of the increase in "risky behavior".
"Some 22,000 HIV carriers have been identified, but the actual number of HIV positive people is four times (...) that is to say around 80,000 people," said the minister.
"About 7% of patients were infected with the virus because of their immoral behavior. With increasing behaviors (sexual, Ed) dangerous, we might see in the future to a volcanic explosion of AIDS in the country " she warned.
Most infected people are drug addicts, says Dastjerdi, who said that "50% of street workers (prostitutes, Ed) are living with AIDS."
Islamic law in force in Iran forbids sexual relations outside marriage, which are punishable by sentences of flogging and imprisonment.
But the number of prostitutes has risen sharply in major cities, especially Tehran.
Similarly, sexual relations outside marriage have grown in recent years.



A man lost a hand in Mashhad
ISNA / AFP, October 12
An Iranian man convicted of robbery has been cut from one hand to Mashhad (northeast). The amputation took place in front of other prisoners.
"This man participated in two flights in the company of another man," said Attorney General of Mashhad, Mohammad Zoghi.
"It will not be the last case of amputation, there will be others in the future," he said.
"We asked the judges to focus on amputations (...) because we are responsible for protecting life and property of people," said the prosecutor.
Last July, five people were charged with theft of a hand amputated in Hamedan (northwest).
Islamic law in force in Iran provides amputation for repeated thefts. In recent years, cases of amputation have increased due to an increase in flights due to rising poverty in the country.



A student jailed banned family visit and phone call
activists Human Rights and Democracy in Iran, Oct. 14


According to reports, Shabnam Madadzadeh a Student jailed, is now banned from visits and phone calls at the behest of inspectors intelligence.
Thursday, October 14, its contacts with the outside were cut because she had supported her lawyer, she also arrested and imprisoned.

Shabnam Madadzadah conducted a hunger strike to protest against the arrest of his counsel and cons Nasrine Sotoudeh the fact that u another lawyer, Mr. Oliayi Fard, is still detained. After his hunger strike, she was taken to the intelligence of Gohardasht prison where she was interrogated and threatened for hours.

Kermani, head of the intelligence service Gohardasht and his assistant, Faraji, Madadzadeh interviewed by the abuser. They threatened to add more charges to his case and that a heavy sentence would follow by warning they transferred him to a prison in southern Iraq, to Bandar Abbas and Ahvaz.



Women "in slavery" in Iran (lawyer Sakineh)
AFP, October 14


Women are in a "state of slavery" in Iran, denounced Thursday Mohammad Mostafaei in Brussels, one of the lawyers Sakineh Mohammadi-Ashtiani, sentenced to death by stoning for adultery and complicity in the murder of her husband.
"In Iran, unfortunately, we can say that women are in a real situation of slavery," said the lawyer, a specialist in human rights, before the Subcommittee on Human Rights of Parliament Europe.
Mr. Mostafaei who lives in exile in Norway since September, has developed a severe statement of the general situation of human rights in Iran.
"The Islamic Republic of Iran is among the greatest violators of human rights in the world with executions by stoning, executions of minors under 18 years, limb amputations," he said.
"Women, children are tortured, "he added also denouncing censorship of the media and the Internet by the Iranian authorities.
Counsel drew a parallel between the situation of human rights and the issue of Iran's nuclear program .
"If you have a country that does not respect the right of its own citizens, this means that the country does respect the right of any other country," he warned by calling the international community to stand firm against the will of Tehran develop its nuclear program.
He called for sanctions "not only political and economic" and including a "restriction of travel "abroad Iranian dignitaries.
He also said that Tehran was using its oil windfall to improve enforcement.
" In Iran, oil gives great power, the government can ignore the civil society, journalists by the power given to it by the natural riches, "he said.
" With this wealth, Iran can recruit police mobilize forces. Arguably the country's wealth is used to strengthen the activities of the police, "he said.
Mr. Mostafaei is the origin of the international mobilization to save Sakineh Mohammadi-Ashtiani the death penalty. It was he who alerted especially in early summer, international human rights such as Amnesty and foreign journalists on the case of his client.



Four "Mourning Mothers' arrested
CSDHI, October 14
The Iranian national newspaper said that four members of the group of bereaved mothers" were arrested.
"Four members of the group bereaved mothers were arrested as they tried to travel to Germany to meet a key contact group 's (WIPO) They were arrested after their relationship with this group has been clearly established. "



The mother and sister of a former detainee arrested protester
CSDHI, October 15
The mother and sister Hessam Tarmasi, who was arrested after the protests against the election and who was detained in Evin prison for a year, were arrested after the police had raided their homes Saturday night. Hessam had Tarmasi only to be released from prison.


He was arrested during a demonstration which followed the elections. After being released he had kidney problems and liver and is hospitalized ever since.



amputation of a hand for a young person who stole chocolates
agency Fars / AFP, October 16
A man convicted of stealing chocolate and cocoa in a bakery in Tehran was sentenced to amputation of a hand. Judge Mohammad Reza
Giyuki also condemned the young age of 21 whose identity was not disclosed, at six months in prison for damaging the pastry and six months for "disobeying the police."
He was arrested May 29 in possession of the equivalent of 900 dollars in cash, three pairs of gloves, chocolate and cocoa.



Tribute to political prisoners massacred in 1988
BIFA, October 17
In a lecture this Sunday afternoon at Neuville sur Oise, the Association of Iranian Women in France paid tribute to political prisoners massacred in 1988 by the Khomeini regime. BIFA has revived in special memory Bijanyar Zahra and Fatemeh Zarei, two courageous activists victims of this crime.
An exhibition of photos of the victims was a film about organized crime that has been released ... ... ..



Two men hanged for drug trafficking
AFP, October 17
Two people convicted of drug trafficking were hanged in a prison in Ahvaz city, in south-western Iran, Fars news agency reported Sunday.

The two men were hanged in the main prison in the city, the agency said, without specifying the date of execution or the identity of the condemned.



Collapse Iran's economy
Les Echos, October 19 By Yves Bourdillon
According to a confidential report to the Supreme Leader, which Les Echos had access, the Iranian economy could " collapse by one year "because of Western sanctions if stringent measures are not taken ...



The number of students falling
Persian Letters / Radio Farda, October 19


Chief of Research and Planning Studies said that the number of male and female students in the Islamic Republic is now equal. According to Massoud
Hadian-Dehkordi, there is currently 3,790,859 students in the country of which 50.5% are men t and 49.5% women.

Previously it was reported, according to official figures, women account for 60 to 65% of university entrance.
Iranian officials have expressed concern over the increasing number of women in universities saying he represented a threat to traditional values and that it would limit the possibilities of marriage women.

In 2008, the Research Centre of the Iranian parliament expressed concern about the trend described as "alarming" and called on the government to stop ...

To stop this trend, the government has taken measures, including implementation of quotas for entry in certain fields like medicine, where women have outnumbered men.

Shadi Sadr, feminist activist, says the official number of new female students seems to suggest that efforts by the government "to remove women from the universities" have been successful ...

Another measure is to push women to study in universities in their home towns and provinces, especially in small towns.

Activists of women's rights have long protested against the movement which they believe is a continuation of state repression of women and efforts to keep them at home.



imminent execution of a Kurdish political prisoner
CSDHI, October 20
Hossein Khezri, political prisoner of 28 years at the Central Prison Orumieh (northwest), was sentenced Moharebeh or to death for "war against God" and his conviction was upheld by the authorities. This political prisoner is in straitened circumstances and his death sentence can be executed at any time.



Film "Basij"
Le Monde, 20 October
Mehran Tamadon making a documentary austere but exciting. Child of Communist activists, atheist living in France, Mehran Tamadon is the prototype of the Iranian external vomit that defenders of the Islamic regime in Tehran.



Ottawa and Paris seeking the release of an Iranian blogger
AFP, October 21


The Canadian foreign ministers, Lawrence Cannon and French, Bernard Kouchner, on Wednesday asked the Iranian authorities to release Canadian-Iranian blogger Hossein Derakhshan reportedly sentenced to 19 ½ years in prison.



One detainee slashed his hand in Yazd
NCRI, October 25
At least one prisoner of 21 years in Tehran and another in the city of Qazvin awaiting amputation of a limb ...



Journalist sentenced to one year in prison
Site Kalam / AFP, October 25


A journalist Amrabadi Mahsa, who worked for the banned newspaper Etemad Melli, was sentenced to one year in prison for writings protesters .
She was convicted of "propaganda against the system, through interviews and reports." Ms.
Amrabadi and her husband and reformist journalist Masoud Bastani, were arrested two days after the disputed presidential election of June 2009 ...
After spending three months in prison, she was released after paying bail of $ 200,000.
Her husband is currently serving a sentence of 6 years in prison.




Execution of a man for "Satanism and immoral acts"
Quds Daily / AFP, October 26
A man accused of committing acts of "satanic" and "immoral" was executed by hanging in Ahvaz in the southwest.
The man identified by his initials MS was hanged in the prison compound Karun Ahvaz.



Prison for students
CSDHI, October 28
Students University of Science and Industry in Tehran who had been arrested in rallies or demonstrations were all sentenced to 10 years in prison.
These students detained in Evin prison shortly after their arrest have been provisionally released on bail until their court summons to the revolution that was where their original sentences were imposed.

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sales: there is not this in life ...

. has The use of sales comes to mind as a tool for measuring the effectiveness of communication and marketing plan. There are, however, four reasons why it was not always a good idea to rely solely on this variable. 1 - There is usually a target Considering only sales, we implicitly assume that the marketing efforts of only one target is the end product buyers. However, although employees (current and future recruitment is increasingly difficult), providers and legislators are not the primary targets, the fact remains that they buy the reputation of the advertiser and that sales are bad indicator of this reality.

2 - There is usually a target Use only sales trends also suggest that the advertising campaign or communication effort is for a single goal. Although the achievement of financial results is paramount, I believe its importance is clearly overrated. Moreover, the new social media (and Internet in general) make it relatively easy to quantify other elements of the marketing plan. 3 - It is not intended as short-term goals Our consumer society tends to reproduce the instantaneous research objectives equally short term. But also sales the next quarter, the brand must continue to perform over many years. By focusing too much on sales, so we forget a necessary sustainability of the brand. Unfortunately, for managers to financial guidance, advertising is not only a fuel directly stimulating but a tool whose repercussions are many more intangible, including with respect to the image of the brand. 4 - The purchase process is not simple or dichotomous Measure sales exclusively to judge the effectiveness of a campaign reflects a poor understanding of consumer behavior. Without the theory of hierarchy of effects (ie attention-interest-desire-action) does not apply to all products or services, the fact remains that certain notions of fame and familiarity are the place to be trade efficiency. The absence or presence of mask sales, therefore more complex processes of change in attitudes that will affect their future sales. If the measure of sales was perfectly valid, we could give it more credit. Unfortunately, the beautiful causality attributed to him following an act of communication is rarely deserved. For there to be causation between two events (advertising and sales for example), we must find a number of conditions, the most important being the absence of external influences. But in social sciences in general and marketing in particular, the external variables are legion. Whether for better weather that almost saw a stock shortages, a lack of training vendors, there are a host of micro-events that can influence the course of events and the perceived impact of gesture communication. . PS To learn more about consumer behavior, please read my other tickets . ,