Funny Wedding Invite Examples

Talk for good, talk bad ... Francois

but talk! I am always amazed at the number of people or communicators, who espouse this position. I guess it is related to the difficulty for a brand to get some attention in a world saturated with commercial incentives.

There is not that the point

Whether an advertising campaign, a press event or initiative on viral the web, it is clear that the recall is one of the most important variables in communication because if people can not remember an event, it is unlikely to be effective. This suggests that the popular saying, however, is that all means are good for attention, even sacrificing the appreciation or understanding. Pushing the reasoning extreme, it also notes that it holds up.

effect rather than efficacy

In seeking the recall at all costs, it indirectly encourages effect at the expense of efficiency. For an act to become profitable for a brand, but it must cause multiple effects, both on the reputation, brand image or perception of value.

On the other hand, although some less popular initiatives are working, we see that the commercials to successfully obtain such approval rating well above the other s.

Long term

Proponents of the simplistic philosophy of "Talk" often fail to consider long-term impacts and indelible marking of a pseudo-fleeting glory. In addition, poor initial impression may be long and costly to reverse (especially in the digital o ù memory is rather long ...).

Of exceptions

If a trademark agrees to segment the market and to address only one of these subgroups, then it can capitalize on the polarization of opinions to succeed. I think of the products to teenagers (Couche-Tard for example) that can be searched just because they dislike adults.

The other exception is the unknown products that could never get the visibility they had not created the controversy. I may be idealistic, but I find it hard to accept that with the new range of tools (including social networks) available to us, it is impossible for a brand to demonstrate the creativity needed to break of anonymity.
.