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credit rating, here is the dawn side of social influence!

credit rating occupies a special role in the economic life of an individual. This score is somehow a judgment on its financial health and reveals his risk for lenders, compared to other consumers.

tell you now that this is a matter of time before everyone of us will dress up to see another side to be probably more used: the symbol of social influence. Several firms are obviously in line to offer their version (and possibly monetize monetize their services or course!).

But why time Are m Urs for an index of social influence?

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1 - There is now a critical mass of users who participate in social networks (at least in Western countries in general and in North America). Some Studies have even shown that social networks now capture the majority of time spent online.

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2 - Although there are a myriad of social networks, we are now witnessing the establishment certain brands and the relative concentration of traffic on some sites, namely Facebook (general practitioner), Twitter (the wire universal) and Lin Kedin (the Network Business).

3-3 - Rapid recognition of a standard, and still in development imperfect: Klout.com . This index, based on an algorithm incorporating 35 variables is available and the only input required is your Twitter username. It currently considers the activities on Twitter and Facebook and LinkedIn and YouTube integration is in the cards.

How will this index be used?

Already some sites of integration of social networks like Hootsuite (where it is possible to manage Facebook, Linkedin and Twitter from one screen) use the index to Klout can sort or filter the Information sent to us. So you can choose to be exposed only letters Klout people with a greater than 40 for example. Considering the huge amount of information circulating on Twitter, this innovation can be beneficial because it will require us to develop strategies to quickly be able to digest everything in it publishes.

Without going into science fiction, it is conceivable to devise communication strategies or brands will want to first seduce or convince the people most influential in their turn can rally their friends, relatives or contacts on the web. In fact, the biggest U.S. brands have already started using the index in their Web strategies.

Unlike your credit score, your score of social influence will be very easy to obtain and report the public domain. Thus, software makers will invite influencers to test beta versions of their products, ensuring at the same time their collaboration during the launch. The pricing strategies may also reflect the symbol of social influence of an individual and it would not be prohibited for several brands to give their products to certain users in the hope they share their experiences (positive they hoped) with the mass.

The challenge for companies is not too much 'push their luck, with major influencers (even the vocabulary will be created) because it must be remembered that the influence can be positive but that the reverse is even more formidable!