To "decline "Or operate a television advertising campaign, advertisers and their agencies usually offer to make more than a run (or advertisement). Besides the fact that we should ensure they have adequate budgets to support each message in terms of media investment, the results of marketing research shows that the game is often worth the effort. Indeed, this strategy can limit the number of arguments or pieces of information per message while generating a broader (or proportion of the targeted clientele) that if we had broadcast a single message.
That said, I'm still surprised that very few advertisers choose to make changes (subtle or not) the same message. One example would broadcast the same "common core" of messages, but to propose two or three alternatives for falls or executions.
Imagine the surprise of some viewers if the spokesman was a man of 25 with dark hair beginning of the message and was substituted by another 40 years blond at the end of message. We could change the color of clothes of comedians, change the decor, in short, create an interaction between viewers and the brand. This approach would not increase dramatically the cost of production (it would turn everything in a single session) while the imbalance viewer who had already taken our first performance for granted.
Considering the amount of people that "multi-try" (Listen especially television while on the Internet) is also a matter of time before advertisers use the web as a tool to suggest alternative endings (including sequences failed or famous bloopers). Not only new executions could be revealed with the same quality on the canvas, but the mark may take longer to connect to specific items, or even enter into a direct sales!
.
0 comments:
Post a Comment